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PR 101: How to become a national treasure

In the world of public relations, getting your client featured in a national publication is the equivalent of winning the lottery. Competition for column inches has never been so fierce. National...

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IAB Engage 2017: What does the future hold for marketers?

Renowned physicist Professor Brian Cox, OBE believes people could survive in space within our lifetime. Naturally, as many members of the audience listening to his speech at IAB Engage 2017 may have...

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GingerMay PR wins B2B PR Agency of the Year at The PRmoment Awards

GingerMay PR, the global communications agency, has been named B2B PR Agency of the Year at The PRmoment Awards 2018. The awards celebrate excellence and exceptional talent in the PR and...

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Millennials: How to motivate, manage and retain them in the workplace

In two years, millennials will form 50% of the workforce worldwide. Their work ethic, career aspirations, and technological expertise are about to define the culture of the 21st-century workplace. So,...

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Victoria Usher shortlisted for 2018 PRCA Dare Award

Victoria Usher, Founder and Managing Director of global communications agency GingerMay PR, is a finalist at this year’s PRCA Dare Awards. The awards celebrate the very best communications and PR...

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Female entrepreneurs share how to avoid feeling isolated

This article originally appeared in The Telegraph From co-working to mentoring, women who started up solo share their tips on how to tackle feelings of loneliness. Annie Ridout had a one-year-old...

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Thought Leadership: Three Golden Rules

In a world where content is king, there’s no denying the ability of thought leadership to establish credibility and trust among potential prospects and customers. Eighty-two percent of B2B decision...

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Using data-driven PR to grow influence in the boardroom

This article originally appeared on the PRCA blog.  Communications and PR – like advertising – can be hard to measure. But is this the reason why PR often doesn’t secure the accolades it deserves?...

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GingerMay’s pledge to never approach company culture gingerly

“We pledge to invest in our company culture, regardless of our size, to benefit our people and propel our business forward.” GingerMay has made a public declaration to continue making company culture...

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4 ways whitepapers can benefit B2B businesses

As a strategic PR and marketing consultancy, we are always working with our B2B clients to identify the most effective ways to promote their businesses to the people that really matter – the companies...

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